Paid Media Benchmarks by Vertical

Performance ranges for local service and product advertising — cost per lead, click-through rate, conversion rate, and LSA booking rate — segmented by vertical and broken into Strong, Good, and Red Flag thresholds at the $3K–$5K monthly spend tier.

Browse by vertical

Eleven service verticals, real benchmark ranges

Each card below is the entry point to that vertical’s full benchmark suite — Google Search, Meta, Local Services Ads, and blended cross-platform thresholds.

Plumbing

Blended CPL target: $25–$45. Red flag over $55.

HVAC

Blended CPL target: $30–$55. Red flag over $65.

Roofing

Blended CPL target: $30–$55. Red flag over $65.

Electricians

Blended CPL target: $25–$45. Red flag over $55.

Home Remodeling

Blended CPL target: $35–$60. Red flag over $75.

Landscaping

Blended CPL target: $15–$30. Red flag over $40.

Pest Control Draft

Blended CPL target: $25–$45. Red flag over $55.

Garage Door

Blended CPL target: $20–$40. Red flag over $50.

Pool Maintenance

Blended CPL target: $15–$30. Red flag over $40.

Dog Training

Blended CPL target: $15–$30. Red flag over $40.

Mobile Auto Detailing

Blended CPL target: $12–$25. Red flag over $35.

FAQ

Ad Collab benchmark methodology

How we source, refresh, and interpret the numbers.

Ad Collab Research synthesizes observational data from managed-account review and public benchmark reports (LocaliQ 2026, WordStream 2026) weighted toward the $3K–$5K monthly spend tier that dominates local service and product advertising. Every benchmark row is tagged with its source and confidence level. Draft rows are explicitly labelled.
Market density, competition, account maturity, and platform mix are the biggest drivers. A plumber in a rural market might see a $20 CPL while a plumber in New York City sees $75. Benchmarks published here are national ranges — use the metro adjustment factor or request a vertical-and-metro-specific audit for a tighter read.
No. A red-flag number tells you the account is materially underperforming compared to healthy peers at the same budget tier. Short-term spikes happen (bad creative, misaligned targeting, seasonality). Consistent red-flag performance over 30 days is a signal to rebuild the campaign, not tweak it.
Quarterly. Ad Collab re-runs the ETL pipeline against fresh managed-account data + the latest LocaliQ/WordStream reports. The page footer shows the last-updated date for this specific view.

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