VIN-level cross-channel
The right vehicle reaches the right shopper across search, display, social, and video.
Powered by CatalystIQ VINScore
Shift Your Lot Into High Gear
We run VIN-level ads on the exact vehicles parked on your lot, scored every day by CatalystIQ. The right buyer sees the right car. Less idle spend, faster turn.
Franchise rooftops/Used & independent lots/New & pre-owned
Built for both sides of the lot
Two different businesses, one targeting engine. Pick the path that matches your store.
New & Certified
Franchise & New-Car Dealers
OEM co-op rules, brand standards, and a lot full of new and used units. We advertise every VIN inside the guidelines you already live by.
See how we work with franchise stores Pre-OwnedUsed & Independent Lots
Aged units, tight days supply, thin margins. Every ad dollar has to turn metal, so we point it at the cars that need to move now.
See how we work with used lotsUnder the Hood
The VINScore Engine
CatalystIQ scores every VIN on your lot from 0 to 100 by how likely it is to sell, then we point each channel at the cars that score highest.
Illustrative VINScore. CatalystIQ scores every VIN 0-100 daily by likelihood to sell.
Google Vehicle Ads
Your live inventory at the top of Google Search, priced and ready to click. The highest-intent place a shopper can find your cars.
Explore Google Vehicle Ads→Stop paying to advertise cars that will not sell
Powered by CatalystIQ VINScoreModel-level and brand-level advertising spreads your budget across your whole lot, including the units sitting at the back that nobody is searching for. You pay the same to push a slow truck as you do a hot trade-in.
VIN-level advertising ties every dollar to a specific vehicle. CatalystIQ scores each VIN against your local market every day, so spend follows the cars most likely to sell. When a unit moves, the ad stops. When demand shifts, the budget shifts.
What every dealer gets
One system, run by people who know the car business. Here is what comes with it.
Real-time optimization
Campaigns adjust daily to match your live inventory and local market conditions.
Dynamic creative
Ads refresh automatically whenever your inventory changes. No manual updates needed.
Full-funnel VIN targeting
Every click, view, and conversion ties back to a specific VIN you can track.
Dedicated strategist
A real person who knows your store, your market, and your goals is on your account.
One connected system
Advertising runs off your live inventory data, not guesswork or stale spreadsheets.
Results
Real outcomes from real dealers
Real stores, real numbers. Franchise rooftops and independent lots alike.
Franchise
+15% sales
A franchise dealer grew sales 15% in a down market
VIN-level prioritization moved ad spend to the units most likely to sell, powered by CatalystIQ VINScore.
Read the story→See VIN-level advertising on your inventory
Request a demo and we will pull your market.
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