Solution

OTT & CTV Vehicle Video Ads

Put your inventory on the big screen. We run dynamic vehicle video across streaming and connected TV, and VINScore decides which cars get the airtime.

Powered by CatalystIQ VINScore
What it is

What it is

OTT and CTV ads play your vehicles inside the streaming apps and smart TVs people already watch at home. The spot is full-screen and non-skippable, so a shopper sees the unit from start to finish. We build the video from your live inventory, then target it to the buyers in your market. No prime-time cable budget. No wasted reach two states away. Just your cars in front of the households most likely to walk your lot.

VINScore at the wheel

How VIN intelligence drives it

A market is full of vehicles. Most of them do not need help to sell. VINScore reads every VIN on your lot each day and rates it 0 to 100 on how likely it is to sell. We feature the units that are stuck, aging, or sitting below their potential. The video refreshes as your inventory moves, so a sold car drops out and the next priority steps in. You spend airtime on the units that need to move, not on the units already heading out the door.

Powered by CatalystIQ VINScore
In the package

What's included

  • Dynamic vehicle video built from your live feed
  • Full-screen, non-skippable OTT and CTV formats
  • VINScore prioritization, refreshed daily
  • Market and household-level targeting
  • Roku, Hulu, Samsung, and connected-TV app placement
  • Creative that updates as inventory turns
  • Monthly reporting tied to lot movement

Franchise stores run it inside OEM co-op rules and brand standards. Used and independent lots point it straight at aged units, so every dollar works to move a car.

Every VIN scored 0-100, daily

The cars that need the most help get the most airtime. The ones already selling stay off your spend.

FAQ

Questions, answered

No. We build the video from your existing inventory photos and feed. Your cars become the creative. There is no shoot, no crew, and no separate production line item.
Cable sells you a time slot and a wide audience. OTT and CTV target households in your market and serve a full-screen, non-skippable spot. You reach the shoppers near your lot instead of paying for reach two counties over.
VINScore picks them. It rates every VIN on your lot 0 to 100 each day. Aging and at-risk units move to the front. As cars sell, the lineup refreshes on its own.
Yes. You set the market and the budget. We point the airtime at the units that need to turn fastest, so a tight inventory still gets full-screen exposure to local buyers.

See VIN-level advertising on your inventory

Request a demo and we will pull your market.

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