Franchise & New-Car Dealers

Advertise Every VIN, Inside The Lines You Already Drive

OEM co-op rules, brand standards, and a lot full of new and used units. We run VIN-level media that keeps your claims compliant and points every dollar at the cars ready to move.

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  • New
  • Used
  • Co-op Safe
Your World

The Franchise Job, Plainly

You sell inside guardrails most agencies have never read. We start there.

OEM co-op rules

Every claim, logo, and offer has to clear brand standards before it runs. Step outside the lines and the co-op dollars dry up.

New plus used, side by side

You carry hundreds of fresh units and a used row that turns at a different speed. One budget has to serve both.

Tier and program pressure

Tier 1, Tier 2, and Tier 3 all want a say. Manufacturer programs change quarterly and your media has to keep pace.

More than one rooftop

Multiple stores, multiple brands, multiple managers. You need one view of spend without losing the detail per location.

How Ad Collab × CatalystIQ Runs It

VIN-Level Media, Built To Brand Spec

The targeting engine and the compliance work live in the same system. You get both.

Powered by CatalystIQ VINScore
01

Every VIN, new and used

CatalystIQ scores each VIN on your lot daily, 0 to 100, against your local market. Spend follows the cars most likely to sell, across both rows.

02

Co-op-eligible creative

Assets built to brand spec from the start. Approved logos, compliant disclaimers, the offer language your OEM signs off on.

03

Compliance-safe by default

We keep the guardrails in place so your co-op claims hold up. No surprises when the audit lands.

04

One dashboard, every rooftop

Roll up the group or drill into a single store. You see what moved, what spent, and what is next.

Co-op, Handled

We Protect Your Co-op Dollars

Co-op money is real money, and one off-spec claim can get it clawed back. So before a dollar runs, we learn your manufacturer's program and build the work to fit it.

Co-op Compliance Worksheet

  1. Read the program first

    We pull your manufacturer's current co-op guidelines before we plan a thing. Eligible media, tier participation, match rates, claim windows, and pre-approval steps. We learn the rulebook your store is measured against.

  2. Build creative that clears brand review

    Approved logos, current model and offer language, and the disclaimers your OEM requires. Assets built to pass brand and compliance review the first time, not after a rejection.

  3. Stay inside brand standards and your tier

    Tier 1, Tier 2, and Tier 3 each carry their own rules. We keep every campaign inside the standard for the tier you actually participate in, so nothing we run puts your eligibility at risk.

  4. Structure spend to stay reimbursable

    Campaigns, channels, and tracking set up so qualifying spend is documented as co-op eligible from day one. No scrambling to reverse-engineer a claim at the deadline.

  5. Hand over the proof OEMs ask for

    Tear sheets, ad screenshots, spend detail, and proof of performance, packaged the way your program wants them. Your claims go in clean so the reimbursement comes back.

We are not your manufacturer's agency and we make no certified-vendor claim. We do the research so your media lines up with your program and your co-op dollars stay protected.

Channels

Channels That Move Franchise Inventory

Where in-market buyers look for a new or certified unit. We meet them there.

Google Vehicle Ads

Your live inventory at the top of Google Search, priced and ready to click. The highest-intent place a shopper can find your cars.

See the channel

Search Ads

Dynamic search campaigns that drive qualified, high-intent traffic to your VDPs.

See the channel

OTT / CTV Video Ads

Dynamic inventory video ads that put your live vehicles in front of streaming audiences.

See the channel
The Idea, In Numbers

Spend Follows The Cars That Move

Model-level media spreads flat across the lot. VIN-level media concentrates it. Here is the shape of the shift, illustrated.

0% of your inventory scored every day, new and used
0–0 VINScore on every unit, ranked by likelihood to sell
1 dashboard across every rooftop you run

Figures illustrate how the system works. Your market sets your numbers.

Franchise Questions

What Franchise Stores Ask

Yes. We build assets to your manufacturer spec from day one, with approved logos, disclaimers, and offer language. That is how you keep the work co-op-eligible and the claims clean.
That is the point. CatalystIQ scores every VIN on the lot, new and pre-owned, so the budget moves to whatever is most likely to sell that day instead of spreading flat across the whole store.
One account, one dashboard, with a clean view per store. You can roll up spend and results across the group or open a single location and see exactly what it did.
VIN-level targeting sits underneath your Tier 1, 2, and 3 plans. It decides which specific vehicles get pushed, so your program dollars land on units that are actually ready to move.
It stops. When a VIN turns, its ad comes down the same day, so you stop paying to advertise a car that is already gone.

See VIN-level advertising on your franchise inventory

Request a demo and we will pull your market, new and used.

Take a Test Drive →