OEM co-op rules
Every claim, logo, and offer has to clear brand standards before it runs. Step outside the lines and the co-op dollars dry up.
Franchise & New-Car Dealers
Advertise Every VIN, Inside The Lines You Already Drive
OEM co-op rules, brand standards, and a lot full of new and used units. We run VIN-level media that keeps your claims compliant and points every dollar at the cars ready to move.
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Powered by CatalystIQ VINScore
The Franchise Job, Plainly
You sell inside guardrails most agencies have never read. We start there.
New plus used, side by side
You carry hundreds of fresh units and a used row that turns at a different speed. One budget has to serve both.
Tier and program pressure
Tier 1, Tier 2, and Tier 3 all want a say. Manufacturer programs change quarterly and your media has to keep pace.
More than one rooftop
Multiple stores, multiple brands, multiple managers. You need one view of spend without losing the detail per location.
VIN-Level Media, Built To Brand Spec
The targeting engine and the compliance work live in the same system. You get both.
Powered by CatalystIQ VINScore
Every VIN, new and used
CatalystIQ scores each VIN on your lot daily, 0 to 100, against your local market. Spend follows the cars most likely to sell, across both rows.
Co-op-eligible creative
Assets built to brand spec from the start. Approved logos, compliant disclaimers, the offer language your OEM signs off on.
Compliance-safe by default
We keep the guardrails in place so your co-op claims hold up. No surprises when the audit lands.
One dashboard, every rooftop
Roll up the group or drill into a single store. You see what moved, what spent, and what is next.
Channels That Move Franchise Inventory
Where in-market buyers look for a new or certified unit. We meet them there.
Google Vehicle Ads
Your live inventory at the top of Google Search, priced and ready to click. The highest-intent place a shopper can find your cars.
See the channelSearch Ads
Dynamic search campaigns that drive qualified, high-intent traffic to your VDPs.
See the channelOTT / CTV Video Ads
Dynamic inventory video ads that put your live vehicles in front of streaming audiences.
See the channel The Idea, In Numbers
Spend Follows The Cars That Move
Model-level media spreads flat across the lot. VIN-level media concentrates it. Here is the shape of the shift, illustrated.
0% of VINs scored daily against your local market
0–0 VINScore: likelihood-to-sell on every unit
1 dashboard for the whole dealer group
Figures illustrate how the system works. Your market sets your numbers.
What Franchise Stores Ask
Yes. We build assets to your manufacturer spec from day one, with approved logos, disclaimers, and offer language. That is how you keep the work co-op-eligible and the claims clean.
That is the point. CatalystIQ scores every VIN on the lot, new and pre-owned, so the budget moves to whatever is most likely to sell that day instead of spreading flat across the whole store.
One account, one dashboard, with a clean view per store. You can roll up spend and results across the group or open a single location and see exactly what it did.
VIN-level targeting sits underneath your Tier 1, 2, and 3 plans. It decides which specific vehicles get pushed, so your program dollars land on units that are actually ready to move.
It stops. When a VIN turns, its ad comes down the same day, so you stop paying to advertise a car that is already gone.
See VIN-level advertising on your franchise inventory
Request a demo and we will pull your market, new and used.
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