Aged units pile up
A unit past 60 days eats floorplan and ad spend at the same time. The longer it sits, the harder it is to turn at a profit.
Used & Independent Lots
Put Every Dollar On The Cars That Move
Aged units, tight days supply, thin margins. We score every VIN on your lot and aim your budget at the cars ready to turn now, so a lean spend works harder.
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Powered by CatalystIQ VINScore
The Used Lot Job, Plainly
You live and die by turn. We build the media around that, not around brand vanity.
Tight days supply
You stock lean and replace fast. Your media has to keep up with a lot that looks different every week.
Thin margins, no waste
There is no room to pay for impressions on cars that will not sell. Every dollar has to earn its place.
A budget that must work
You are not spending franchise money. The plan has to move cars on what a smaller, sharper budget can do.
VIN-Level Spend That Lifts Turn
Stop funding stale inventory. Point the budget at what your market wants this week.
Powered by CatalystIQ VINScore
Spend that kills waste
CatalystIQ scores every VIN on your lot daily, 0 to 100, against your local market. The budget skips stale and overpriced units and lands on the cars buyers are already looking for.
Built to lift turn
Push the units most likely to sell now and they sell sooner. Faster turn means less floorplan and a healthier days supply.
Right car, right price
If a VIN is priced above the market, the score shows it before you waste spend. You fix the price or move the budget.
Small budget, sharp aim
No franchise war chest needed. We concentrate a lean budget on the cars that move instead of spreading it thin.
Channels That Move Used Inventory
Where local shoppers hunt for a used unit, and where retargeting brings them back.
Social Media Ads
VIN-based ads that reach in-market shoppers on Meta, Instagram, TikTok, and Marketplace.
See the channelSearch Ads
Dynamic search campaigns that drive qualified, high-intent traffic to your VDPs.
See the channelDisplay Ads
Dynamic inventory display that follows high-value shoppers across the web.
See the channel The Idea, In Numbers
Less Waste, Faster Turn
Flat campaigns pay the same to push a stale unit as a hot one. VIN-level media cuts the dead spend. Here is the shape of the shift, illustrated.
0% of VINs scored daily against your local market
0–0 VINScore: likelihood-to-sell on every unit
$0 spent on a unit the day it sells
Figures illustrate how the system works. Your market sets your numbers.
What Used Lots Ask
Especially for you. A lean budget cannot afford waste. VIN-level targeting points every dollar at the cars most likely to sell, so a smaller spend does more work than a flat campaign across the whole lot.
We push the units that are most likely to turn now, which clears inventory faster and frees up floorplan. For units that are sitting because the price is off, the VINScore flags it so you can adjust before you spend more.
We work from your inventory the way you already keep it. The CatalystIQ scoring runs on top of your VINs, so you do not need to rebuild your back end to start.
The ad comes down the same day. You stop paying to advertise a unit that is already gone, and the budget shifts to the next car that needs to move.
Social and Marketplace, Search, and Display retargeting tend to carry the most weight. They put your live units in front of nearby shoppers who are actively looking and bring the warm ones back.
See VIN-level advertising on your used inventory
Request a demo and we will pull your market and your aged units.
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