Solution

Automotive Search Ads

Catch buyers at the moment of intent. We run dynamic Google Search ads on VIN and model-level keywords and send high-intent shoppers straight to your VDPs.

What it is

When someone types a car and a city into Google, they are ready to look. Search ads put your dealership in front of that exact query and send the shopper to the right vehicle detail page, not a generic homepage. We run dynamic Search built around your inventory, so the keywords, the ad copy, and the landing page all match the unit the shopper is hunting for. This is the most high-intent traffic in the funnel. The shopper raised their hand. We make sure your lot is the answer.

VINScore at the wheel

How VIN intelligence drives it

VINScore rates every VIN on your lot 0 to 100 each day on likelihood to sell. We tie Search spend to that score and to model-level keywords, so the budget lands on the units that need help moving. A shopper searching for a model you need to turn gets routed to that exact VDP. As inventory changes, keywords for sold units pause and new arrivals come online, so your Search presence tracks the lot in real time instead of running on a stale keyword list.

In the package

What's included

Dynamic Google Search ads built around your inventory
VIN and model-level keyword targeting
Direct routing to the matching VDP
VINScore spend weighting, refreshed daily
Keyword lists that update as inventory turns
Ad copy matched to the searched vehicle
Conversion tracking on leads and calls

Franchise stores run it inside OEM co-op rules and brand standards. Used and independent lots point it straight at aged units, so every dollar works to move a car.

High-intent shoppers sent straight to the VDP

A buyer searching for a specific model lands on that exact vehicle page, not a homepage they have to dig through.

FAQ

Questions, answered

We build Search around your live inventory and route each click to the matching vehicle page. The keywords, copy, and landing page all line up with the unit the shopper searched for, instead of pointing every click at the homepage.

Keywords tied to the specific makes and models on your lot, paired with your market. A shopper searching that model in your area sees your ad and lands on the right VDP.

It rates every VIN daily, and we weight Search budget toward the units that need to move. The cars sitting too long get more of the high-intent traffic instead of every unit splitting the budget evenly.

Yes. Keywords for sold units pause and new arrivals come online as your feed updates. Your Search presence tracks the lot instead of running on a list that goes stale.

See VIN-level advertising on your inventory

Request a demo and we will pull your market.

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