Solution

Automotive Display Ads

Stay in front of shoppers after they leave your site. We run dynamic inventory display across the web and retarget anyone who viewed a vehicle on your lot.

Powered by CatalystIQ VINScore
What it is

What it is

Most shoppers visit a dealership site, look at a few cars, and leave to keep researching. Display ads bring them back. We run banner units built from your live inventory across the websites and apps your buyers browse all day. Each ad shows real vehicles, real prices, and a path back to the VDP. We also retarget shoppers who viewed a specific car, so the unit they looked at follows them around the web until they decide. The creative is built from your feed, so it never shows a car you no longer have.

VINScore at the wheel

How VIN intelligence drives it

VINScore rates every VIN on your lot 0 to 100 each day on likelihood to sell. We weight display spend toward the units that need the push and keep the cars already selling out of the rotation. When a shopper retargets, they see the exact vehicle they viewed plus similar units VINScore flags as ready to move. As inventory turns, sold cars drop out and the next priorities step in, so your banners always reflect the lot as it stands today.

Powered by CatalystIQ VINScore
In the package

What's included

  • Dynamic inventory banners built from your live feed
  • Web-wide display across sites and apps your buyers use
  • VDP retargeting for shoppers who viewed a vehicle
  • VINScore spend weighting, refreshed daily
  • Creative that updates as inventory turns
  • Frequency caps so you stay present without nagging
  • Click-through routing back to the right VDP

Franchise stores run it inside OEM co-op rules and brand standards. Used and independent lots point it straight at aged units, so every dollar works to move a car.

The car they viewed, back in front of them

Display retargeting keeps the exact vehicle a shopper looked at in view across the web, until they come back to decide.

FAQ

Questions, answered

No. The banners are built from your live inventory and show real units with real prices. When a shopper retargets, they see the vehicle they actually viewed, not a stock dealership graphic.
When a shopper views a vehicle detail page and leaves, we keep that unit in front of them across the web. It is a steady reminder of the exact car they were considering, with a fast path back to the listing.
VINScore rates every VIN daily and we weight spend toward the units that need to move. Retargeting shows the viewed car first, then similar units the score flags as ready to turn.
No. The creative pulls from your live feed. When a unit sells, it leaves the rotation, so shoppers only see inventory you still have on the lot.

See VIN-level advertising on your inventory

Request a demo and we will pull your market.

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