Digital Marketing
for Electricians
A paid media framework built for dual-intent demand — emergency calls and planned upgrade projects — with campaigns optimized for each.
A paid media framework built for dual-intent demand — emergency calls and planned upgrade projects — with campaigns optimized for each.
Electrical services span two very different customer profiles. Emergency calls — power outages, sparking outlets, tripped breakers — are immediate and high-intent. Upgrade projects — panel upgrades, EV charger installations, smart home wiring — are researched and planned.
LSA is critical for electricians because homeowners are especially cautious about who works on their electrical system. The Google Guaranteed badge builds trust that standard ads can't match, and LSA consistently delivers the cheapest leads in this vertical.
The growing opportunity is EV charger installation. As electric vehicle adoption increases, the demand for home charging installation is surging — and most electricians aren't advertising for it yet. This is a first-mover advantage waiting to be captured.
Emergency response and planned upgrade campaigns running in parallel without competing for budget.
Emergency repair and upgrade installation campaigns run independently. Emergency keywords get aggressive top-of-page bidding. EV charger and panel upgrade campaigns target the growing segment of planned projects.
The Google Guaranteed badge is essential for electricians. Homeowners want verified, trusted professionals working on their electrical systems. LSA delivers the cheapest leads and the highest trust signals.
Electricians rank highly on Yelp for emergency and panel/EV-upgrade searches. We claim and optimize your Yelp Business Profile, configure Yelp Ads, and manage lead disputes. Minimum sustainable spend: $1,000/mo. Meta is a useful overlay for EV-charger and smart-home awareness campaigns once the Search/LSA/Yelp staples are funded — not a default acquisition channel.
Dual-intent campaign architecture — Emergency repair, panel upgrades, EV charger installation, and smart home wiring campaigns — each with independent budgets and strategies.
Multi-channel execution — Google Search, LSA, Yelp, and GBP managed under one flat retainer. No per-channel fees.
Creative development — Emergency messaging, EV charger benefits content, upgrade comparison graphics, and trust-building creative.
Growth opportunity capture — EV charger campaigns targeting the fastest-growing segment of residential electrical work.
Proactive reporting — Weekly updates, monthly reports, and quarterly reviews. Emergency vs. upgrade leads tracked separately.
Full account ownership — You own all ad accounts, audiences, data, and creative. Everything stays with you.